Leading education on Ray-Ban Meta glasses—defining and leading the execution of education across the companion app Meta AI app and on device, we launched in 2024. This included onboarding experiences, interactive product tour, learn and explore experiences, in-app notifications, push notifications, gestures, new feature announcements in the mobile app on iOS and Android, and external communications.
Contribution
Product Design Design System Creative Direction Product Strategy User Testing
Team
Produce Design Marketing Design System Content Design Engineering Hardware User Research Data Science SSW Agency Luxottica
Based on Generation 1 feedback, we knew we needed to make wearing the glasses more intuitive and confident. We prioritized interactivity, inspiration, sound, and touch to guide users to everyday wear. The inclusion of new, relatable imagery further helps illustrate the limitless possibilities.
Home was designed to be an easy control center. Here, you could finish setup, check battery status, sync devices, import and share media, and explore new features. Our ultimate goal is to evolve the entire app into a leading AI-first experience for users worldwide.
↑ 5% Capture
Users gained confidence in capturing and sharing, and the ability to customize capture buttons and gesture controls.
↑ 16% AI Commands
We successfully introduced education to help with the complexity of voice commands. The result was a notable lift in user awareness, trial, and comprehension.
↑ 29% Retention
Our educational initiatives drove collective feature discovery and device usage that doubled since 2023.
We designed our glasses for all-day comfort and inclusivity. We fixed the common fit issues—like frames that slide down low bridges or press on your temples—so they feel great on any face shape. Extra nose pads were included for the perfect fit.
Bringing Ai, gesture, capture, live streaming, voice and audio experiences together enabled us to bring broader accessibility features for blind or low vision users. We also now support transition and prescription lenses ⚕️ eye glass wearers.